The Method
I am not going to suggest that you don't need marketing and advertising to introduce customers to your product. Nor will I suggest that you don't need for a sales force. However, your sales force, and everyone else in your company who deals with your customers, will sell more product if you just "Make it easier for customers to buy!"

Think About It
Once someone has decided to buy your product (or service) what do they have to do to complete the transaction? Think about the last time you went to, for instance, the hardware store to buy a new door knob. You knew what you wanted, or at least what store carried several good kinds.

What Can You Do?
Take a look at your operation. From the moment a customer decides to buy, until they have the product in hand, what do you make them do? Can you cut out any of those steps or speed them up? Can you make technology do things for them?

Think outside the lines. Don't do things just because "that's how it's done." Don't do things because it's easy for your staff or because you like doing it that way. Look at it from the customer's perspective and "Make it easier for customers to buy!" You will increase your sales - Guaranteed.


You went there, read the advertising on the packaging, selected the product and went to pay for it so you could go home and finish the project. Instead you found yourself waiting in a line that never moved. There were ten registers, but cashiers were only working three of them. Did you get tired of waiting and go to a different store? Did you at least consider it?

Smart retailers use staff from other functions as overflow cashiers. That way they can keep down the cost of cashiers standing around with no one to wait on, while at the same time reducing the length of a customer's wait in line.

It is a sound idea, but the overflow cashiers have to be alert, and they have to recognize the value of providing that customer service. Restocking the shelves, finishing the paperwork, counting the number of widgets on aisle 3, etc., can wait - take care of the customer - "Make it easier for the customer to buy!"

I had a chance to look this gude over. I will say that I learned quite a bit.

Mike gives a system for "outlining"." I cant go into it too much, but this is something that I had never thought about. The process is simple and makes a lot of sense. (A lot more sense then what I was trying to do.)

The next thing that really opened my eyes was how he uses Alexa. That was something I have never seen in a guide or on a forum before.

The third thing I learned was how to use the free function of a popular paid keyword tool. Who knew you didnt need the whole application.

All in all, this guide opened my eyes to a couple of things that will make my product research and applications much easier.

Hello

That's very useful information friends which you have discuss it here with us.

I found it really very good ideas for myself.

Keep sharing such useful information with us.

Thanks.