Social Media Optimization is an internet marketing technique that includes a number of methods to promote your product/service/business/website on social media. It can also be considered as an advanced form of viral and word to mouth marketing using web. In simple words, SMO is defining and executing strategies and methods to implement changes in order to optimize a website in a way that it is highly visible in social media searches and on search engines, and is frequently included in the relevant blog posts etc. SMO cannot be bound to have a general course of action, as it depends largely on the current trends, evolving concepts. with an added benefit of improved search engine rankings if the campaign is done correctly. your business objectives, targeting the specific areas that are of primary interest and making sure we use your available budget to its maximum potential.