Hello

Stop doing what everyone else is doing and start using the strategies that help you stand out from the competition and get more clients. There are no marketing rules you have to stick to; it's results that matter.

Here are three ways to distinguish yourself from the competition and grow your business.

1. Target Your Market More Precisely - It's a common marketing mistake to think that the more types of people you appeal to, the better. The opposite is true.

Your prospects are rarely looking for generalists. They want someone who has the knowledge and experience to provide the solution to their specific problem.

Be precise about the ideal clients you want to you serve. Define your target market by industry, by size, by length of time in business, by the problem you solve, etc. Of course, you want to make sure that your target market is large enough for your business to be highly profitable.

2. Position Your Firm As Experts - Your expertise and that of your competitors may be the same. You've all had many years of experience and are successful to varying degrees. So how do you stand out?

If you want your prospects to see you as an expert in your field, don't expect them to seek you out on their own. Demonstrate your expertise and give them a reason to contact you.

Create a free, irresistible offer that shows your prospects how well you understand their problems and can solve them. Offer a free test drive, a free report on a relevant business topic, or a free consultation or estimate.

3. Build Strong Relationships With Prospects 'Out of sight, out of mind.' - Once you're out the door, off the phone, or your prospect has left your web site, they're going to forget you. They are going to forget you just when you want them to get to know you, trust you and think of you when they are ready to buy.

How can you make sure you have a stronger relationship with your prospects than your competitors do?

Stay in contact once a week or once a month. Give your prospects ideas they can use that continue to demonstrate your expertise and present them in a personal, engaging way. Your prospects are more likely to buy from the person they know the best.

Take Action to See Results
If you've been in business for a few years, you may have heard these three marketing ideas. Are you using them to grow your business? For many business people, these aren't secrets or new ideas, but they have yet to put them into action.

Hello

Most companies today use an Applicant Tracking System (ATS) to scan resumes and weed out irrelevant candidates. The systems use keywords and phrases that describe the required skills, education and experience to place the most qualified resumes at the top of the list. So, how do you make it past the gate keeping technology? Here are some things you should keep in mind:
Pay close attention to the employer's or recruiter's instructions for submitting your resume on each posting. What format should the resume be in and should it be embedded in an e-mail, e-mailed as an attachment, faxed or mailed? Do they want you to include a position code to help them identify the job you're applying for?