1.Convenient
Convenience includes the overall ease of finding a product, time spent on shopping, minimization of overall shoppoing effort . Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores and spend their time on other important tasks and hobbies. Researchers idenfity convenience as a 'fundamental objective' related to online shopping . lso, consumers can exchange information online through chatting and discussion forums to help them make wise consumer decisions.

2. No need for vendors and no pressure to buy
Online shopping benefits both the society as a whole and individuals. The society can save human resources when consumers help themselves by browsing freely online instead of asking for assistance from vendors. In addition, consumers are freed from the pressure to buy from the vendors and can spend more time to make wise purchase decisions. But it is imorpant that Web sites have good product descriptions because it is one of the significant condition that satisfy consumers .

Hi

# Infinite shelfspace" available
Consumers desire a variety of products because they look for the right product that will fully satisfy them. There is infinite variety of products available online because online shopping allows consumers to browse through products that are made all around the world without geographical boundaries.
# Able to compare product price and features
With the online tools that enable product comparison, consumers can compare product prices and features to make a better decision with less effort. More details are included in solutions section.

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