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* Terms of Agreements: First, retailers often enter into agreements with popular name-brand companies which include that the merchandise purchased will not be promoted within a certain time span, sold under the suggested retail price dictated by the wholesaler, or must meet the criteria for what is considered an acceptable promotion by the manufacturer.
* Maintaining Profits:The retailer creates a coupon for the main purpose of moving out-of-season and slower selling merchandise and does not want to sacrifice the profit on its top-selling current merchandise.

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