Picking your keywords is vital in an effective search engine positioning strategy. After all, being able to anticipate which keywords your customers will be using to find you gives you the foundation on your positioning strategy. It's important to always approach this from the point of view of potential customers and try to anticipate which keywords in which combinations they'll be using to find your site.
Be More Specific..Pick Power Phrases
Many website owners, when giving us their keywords to optimize for, pick words that are far too broad to allow any reasonable hope of positioning effectively. For example, here are the keywords a discount airline wanted to use for their positioning:
airline, cheap, airfares, discount
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