Hello
There is a reason why the hero was drinking Pepsi, the bad guys were driving a Federal Express truck and the crash scene was a Starbucks coffee shop. That reason is called product placement, and it is more prevalent than one might suspect. Product placement is an advertising technique in which companies pay a fee or provide services in exchange for a prominent display of their products. It is primarily used in connection with the movie industry, although other venues such as concert halls, convention centers and high-profile nightclubs may also agree to some form of product placement.

One infamous example of product placement occurred in Steven Spielberg's movie ET. Originally the alien creature was supposed to be lured out of hiding by following a trail of M&M chocolate candies. The company which produces M&Ms, however, did not wish to have their product associated with an unproven and potentially unmarketable movie. A rival company agreed to provide a similar candy called Reese's Pieces. The movie became a huge financial success, and the product placement boosted sales of Reese's Pieces substantially.
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