First is to determine what kind of business you are going to launch. During decision-making, you must think what are your passion, interests, and capabilities. You must choose the business that you think you are really capable with and will suites your interest. If you run a business without knowing and liking it, it will probably lead to unpleasant result. This is really the important matter on how to start a new business.

Hi
1. Answer the question, “what if” for yourself. There are only two scenarios: if I do, and if I don’t…leap into the start-up. So make the quiet time to answer these two questions and put your thoughts in writing. You might be surprised what emerges.
2. Don’t keep yourself isolated in a vacuum. Avoid going in endless circles and torturing yourself with “go nowhere” mental gyrations. Break out and talk with the smartest people you know. Network. Get perspective. Be curious. Ask questions and engage with others who took the leap or chose not to. The input will be stimulating, guaranteed, and the next step(s) forward might reveal itself.
3. Know your nature, and honor it. Most entrepreneurs are eternal optimists, and this predisposition often leads to trouble on one hand, but possibility on the other. They envision success and tend to be enamored with their great idea and perhaps even themselves. What about you? Are you preoccupied with failure, or more certain of success? If your answer is “failure,” it’s a potential tip-off that there maybe some mismatch between you the adventurer and the prospective start-up venture you’re imagining. Go back to Tip #1, the “What if” question, and imagine that you’re saying goodbye to your idea. You’re putting it to rest. Sit with that for a few days. Given your nature, is that a good decision or a bad one?
4. Trouble is inevitable, so don’t plan on avoiding it. Strategize on how you’re going to meet it. If this prospect is not exciting and doesn’t galvanize you to be ready to work 24/7 or at least 12/6, your start-up fears might be your friends. Start-ups are demanding in ways that are likely to outstrip your imagination. If you’re not filled with passion, you may not have the necessary fuel to escape the force of gravity that all start-ups are subject to. There’s no way to be halfway pregnant and there’s no way to be half-way starting up.
5. Identify your strengths and weaknesses. In relationship to your start-up idea, are you resourceful enough to plug the holes and address your weaknesses? Are you a collaborator? Can you energize others and build a support network? If you’re inclined to put your head down and bull forward, think again. Surround yourself with the expertise you don’t have and your start-up fears are more likely to be overcome. Remember, as an entrepreneur you don’t have to be “everything.” You just have to try to anticipate everything (no one does) and be resourceful, finding the help and support you need to go the distance.


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Hi
1. You gotta have a plan.
You might be tempted to look at business in general and marketing in particular through the eyes of the latest technology, but you still have to have a well thought out and documented plan. You have to be realistic as well and use all resources available to do your research. As we know, there are no excuses for poor research, as the Internet offers us such a wealth.

2. Think outside the box.
People may tell you that there are no new ideas, just revisions to existing concepts. Either way you look at it, the idea has to be innovative and it has to have a fresh angle – a USP. Ask some close confidants for their input from a neutral perspective?

3. Have you got the time?
Time management is such a crucial skill for entrepreneurs and you should really spend some of that precious commodity in understanding and implementing various techniques to get this right. If you are totally focused, then you can find the time necessary to understand how much it takes, especially when launching a brand-new concept.

4. Communicate.
Figure out how you are going to get that message across. You will hopefully have come up with your USP, but you must know how to drive those people out there to purchase your product or service. You must give them a compelling reason to spend the money with you and must be able to practice the very fine art of selling effectively.

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The initial products we were able to list were a few basic heaters as well as some thermostats from a company called Virtual Returns. When I first started negotiating with suppliers, they didn’t want to deal with me at all since we intended to sell their products online. Moreover, they didn’t want to give us any credit either. To this day, we still run into the same issues with vendors who just do not want to deal with online retailers, despite the obviously successful results! Though we’re seeing more and more companies finally coming around to the idea of ecommerce.

I finally realized that I could run Air & Water full time while I was on another business trip for the state in 2002. All trip long – while I was sitting in important meetings – my phone would ring nonstop with questions from my wife about different thermostats that people were ordering. That was the last trip I went on for the state of California.

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Hi

The initial products we were able to list were a few basic heaters as well as some thermostats from a company called Virtual Returns. When I first started negotiating with suppliers, they didn’t want to deal with me at all since we intended to sell their products online. Moreover, they didn’t want to give us any credit either. To this day, we still run into the same issues with vendors who just do not want to deal with online retailers, despite the obviously successful results! Though we’re seeing more and more companies finally coming around to the idea of ecommerce.

Thanks