It does not affect much in terms of SEO but the text around your keyword makes it readable and the essence of the keyword is reflected that makes it attractive for the reader.

Anchor text is a major ranking factor – it is hard to manipulate (at least it is getting harder now after Google started its anti-paid-links war and got really good at spotting link schemes). Thus by exploring the anchor text of the site backlinks, you will:

get an idea of the competitors’ link building strategy;
understand what people think of your site;
get help with your keyword research (webmasters usually focus on their most important keywords when building links).


SEO Service

Hello,
just to share my idea to you regarding this matter, keyword is important in building links and also i think that the text or sentence we use around the keyword is needed to continue its resourceful knowledge.

Hello Friends,

Quality backlinks is one of the most important factors in Search Engine Optimization.
It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.

A backlink could be considered as a Quality Backlink if
1. It links to your website with the keyword (keyphrase) that you are trying to optimize for.
2. The Theme of the backlinking website is the same as your website.

Thanks