One of the things that many people don’t think about enough when starting up their own business is just what is going to set them apart from everyone else. Sure, you might have a great idea for a business and you might be ready to set up the perfect shop with the cutest baby dresses, but guess what? You are not the only person making cute baby dresses! Why would someone choose you over the woman down the street who has been selling cute designs for ten years?
It`s not fun to think about. I admit it. I hated trying to come up with a reason why people would come check out At Home Mom and stick around. In fact, it`s the reason this blog has changed over the past couple of months! I actually couldn`t think of ANY reason why moms would read what I had to say, as opposed to all the other mom blogs out there. It`s a painful realization to come to.

hi

Many businesses promote themselves as offering ‘quality, professional, friendly service’ or advertise as being the cheapest or lowest cost. If that sounds familiar, then it's time to find a Unique Selling Point or USP. A USP is something that:

* Makes you appear different from competitors.
* Tells potential customers exactly what you offer them.
* Tells customers why you are better than your competitors.


Read more at Suite101: What's Your Unique Selling Point?: Create a USP and Stand Out from Your Competitors http://smallhomebusiness.suite101.com/a ... z0xBD2l2IT

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