In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:
• Consumer Market-Directed
• Trade Market-Directed
• Business-to-Business Market-Directed.
thanx

In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:

* Consumer Market-Directed
* Trade Market-Directed
* Business-to-Business Market-Directed.

In this tutorial we look more deeply into each of these classifications by examining the different types of promotions that fall into each. As we will see much of what is covered is very familiar to even those who are new to marketing as it involves promotional methods consumers are exposed to nearly every day. For marketers, it is important to understand the value each type of sales promotion holds for helping them meet their promotional objectives.

Hi

In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:

* Consumer Market-Directed
* Trade Market-Directed
* Business-to-Business Market-Directed.

In this tutorial we look more deeply into each of these classifications by examining the different types of promotions that fall into each. As we will see much of what is covered is very familiar to even those who are new to marketing as it involves promotional methods consumers are exposed to nearly every day. For marketers, it is important to understand the value each type of sales promotion holds for helping them meet their promotional objectives.

Thanks

Hi
Consumer Market Directed
Possibly the most common and popular of sales promotions, consumer marketing directed sales promos are those intended to appeal to the end consumer. Consumers are exposed to sales promotions nearly every day. Recent studies have shown that sales promos do play a conscious role in the buying decision process.
Business Market Directed
This type of sales promotion marketing is targeted at other business entities. It is a sales promo that may propose a certain level of distributorship and other trade functions to companies. Often formal and less creative than a Consumer Market Directed Sales Promo, it works well in Business-to-business dealings. This type of sales promo can also be limiting due to the marketer’s personal network.
Government Market Directed
Due to the wide nature of marketing communications target market, sales promos can span the identification of the Government as part of our market. Dealings with government agencies and other state related offices will require a separate marketing plan and a government market directed communications campaign for your sales promotion will best suit the project.

Thanks

Types Of Sales Promotion - Presentation Transcript

1. Types of Sales Promotion Jack and Jen

2. Sales promotion :
* is one of four aspects of the promotional mix.
* Examples:
* contests
* point of purchase displays
* rebate (marketing)
* free travel, such as free flights

3. Sales promotions can be directed at the:
* Customer
* Sales staff
* Distribution channel (such as retailers)
* Sales promotions targeted at the consumer are called consumer sales promotions .
* Sales promotions targeted at retailers and wholesalers are called trade sales promotions.

4. Sales Promotion Strategies
* Push Strategies Pull Strategies Trade Consumer Promotions Promotions

5. Types of Sales Promotion
* Trade-Orientated promotions:
* Trade Allowances
* Point-of-Purchase Displays
* Contests and Dealer Incentives
* Training Programs
* Trade Shows
* Cooperative Advertising
* Trade-Oriented Promotions

6. Consumer- Orientated promotions:
* Samples
* Coupons
* Premiums
* Refunds/rebates
* Contests/Sweepstakes
* Bonus Packs
* Price-offs
* Event Sponsorship

Hi
Consumer Market Directed
Possibly the most common and popular of sales promotions, consumer marketing directed sales promos are those intended to appeal to the end consumer. Consumers are exposed to sales promotions nearly every day. Recent studies have shown that sales promos do play a conscious role in the buying decision process.
Business Market Directed
This type of sales promotion marketing is targeted at other business entities. It is a sales promo that may propose a certain level of distributorship and other trade functions to companies. Often formal and less creative than a Consumer Market Directed Sales Promo, it works well in Business-to-business dealings. This type of sales promo can also be limiting due to the marketer’s personal network.
Government Market Directed
Due to the wide nature of marketing communications target market, sales promos can span the identification of the Government as part of our market. Dealings with government agencies and other state related offices will require a separate marketing plan and a government market directed communications campaign for your sales promotion will best suit the project.

Thanks

Sales promotions are essential to the proper marketing of products and companies. There are many variations of sales promotions and listed below are the 3 kinds of Sales Promos based on target market. By identifying these types of sales promotions, you can develop a more defined campaign with higher chances of success.

Consumer Market Directed
Possibly the most common and popular of sales promotions, consumer marketing directed sales promos are those intended to appeal to the end consumer. Consumers are exposed to sales promotions nearly every day. Recent studies have shown that sales promos do play a conscious role in the buying decision process.

Business Market Directed
This type of sales promotion marketing is targeted at other business entities. It is a sales promo that may propose a certain level of distributorship and other trade functions to companies. Often formal and less creative than a Consumer Market Directed Sales Promo, it works well in Business
-to-business dealings. This type of sales promo can also be limiting due to the marketer’s personal network.

Government Market Directed
Due to the wide nature of marketing communications target market, sales promos can span the identification of the Government as part of our market. Dealings with government agencies and other state related offices will require a separate marketing plan
and a government market directed communications campaign for your sales promotion will best suit the project.