Objectives: Your objectives should be crystal clear and specifically spelled out, since you’ll use them as a building block for the rest of the implementation plan. For example, let’s assume your startup is a small consulting firm. Your objective should be tough but reachable, and could read something like this:
• Secure office space and be open for business in three months.
• Sign three clients within first three months of operations.
• Sign 10 clients within first year.

Even the most well-thought-out business plan is just a stack of paper if it isn’t coupled with a plan for implementation. This is the portion of the business plan where you’ll clarify objectives, assign tasks with deadlines, and chart your progress in reaching goals and milestones. Here are some guidelines for successful business plan implementation:

Objectives: Your objectives should be crystal clear and specifically spelled out, since you’ll use them as a building block for the rest of the implementation plan. For example, let’s assume your startup is a small consulting firm. Your objective should be tough but reachable, and could read something like this:

* Secure office space and be open for business in three months.
* Sign three clients within first three months of operations.
* Sign 10 clients within first year.

Hi


Is essential for general business planning strategy implementation. It must put an emphasis on product/service and support, build a relationship business and focus on the target market. Its final purpose is identifying and exploiting the resources of potential customers in an optimum manner.

Value proposition
settles product value rank in accordance with the offered quality and particular features placing it on a values scale.
Competitive edge
stablishes the strong points of your business, the advantages you offer to excel competition.
Positioning
shows where the business is placed within the market, what the characteristics of the business are — products/services compared to competition.
Pricing
explains the price policy related to the product characteristics and the market tendencies. Setting the price is important as price can constitute a ranking measure, price will put the products to question if it is too high or too low.
Promotion
states and explains the main planned means for product promoting (e.g. media, catalogs, e-mail, posters, shows etc.).
Distribution
gives the main directions and assignments for product/service distribution channel (buyer, vendor).
Marketing programs
description of planned programs, if the case.
Sales strategy
is the most important part of the marketing planning. It measures the business' success. Settle here the way your company will approach the customer (e.g. Internet, sales staff etc.). Remember, you are not just selling a product, you are selling a concept, an image. The personal impact and the approach of the customer are crucial. Create a collaboration relationship, don't overlook the listening principle, keep in mind that usually people do not agree with the idea of being convinced into buying something.
Sales forecast
should be made on the basis of market analyses and previous customer, competitor (when it is the case). It usually covers 5 years.
Sales program
decribes punctually the steps you have planned in order to achieve the projected sales. (preparation stage, staff, customer approach, product presentation, aids, etc.)

It is not enough to know and present your products, it is necessary to understand and present your products and services so as customers identify them as being relevant and beneficial.

When drawing the strategic marketing plan you should be aware of the fact that products' offer can be limited to the capacities of the market but also that a market can be created/educated for a product.


Thanks