E-mail marketing is simple
It works Businesses engage in email marketing because it works and works well. Similar to direct mail, email is a faster, cheaper and easier way to communicate with your prospects and customers. It doesn't matter what type of business or industry you're in, email marketing can have a positive impact on your sales.

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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.Over half of Internet users check or send e-mail on a typical day.E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.Whether you're a small business interested in starting an email newsletter, or a Fortune 500 looking for direct email campaign advice, there's a resource here with the information you need.
If you're new to all this, check out the plain English introduction to email marketing guide, which will get you gently up to speed.Those familiar with the basics should stop by the email marketing blog, which enjoys an industry-wide reputation as the top independent source for new ideas and thinking.

Email marketing is a get tool. Although the majority of people will probably just delete the email there may be a small percentage that see the email and then click through to your site - so it can be very beneficial. You just have to make sure the email is targeted and relevent.

E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.Over half of Internet users check or send e-mail on a typical day. E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK. Whether you're a small business interested in starting an email newsletter, or a Fortune 500 looking for direct email campaign advice, there's a resource here with the information you need. If you're new to all this, check out the plain English introduction to email marketing guide, which will get you gently up to speed.