Touch is the first sense that a baby uses to interpret the world - and therefore the tactile quality of baby clothes will have a considerable impact on your baby’s experience, which means that unlike adult clothes were comfort can often be at the expense of high style, with baby clothes comfort really is paramount.

The biggest determining factor of comfort with baby clothes is quite obviously the materials that make up the baby outfit, and with this in mind, natural materials such as cotton are still the most comfortable even though synthetic materials are getting evermore closer to the tactile experience of natural materials.

Whilst natural materials go some way to ensuring the comfort of your little one, a baby will only be truly comfortable if their baby clothes fit properly! There might be a tendency to think of babies as all the same size but this isn’t the case! You should endeavour to buy clothes and baby booties that fit your baby properly.

A baby or small child will be most susceptible to discomfort in baby booties and clothes when they are in bed, and therefore it is especially important that sleepwear is made for comfort – remember, a baby cares far more about comfort than style.

By ensuring that your baby sleeps and plays in comfort, it is far less likely that your little one will be distressed or have their sleep disturbed – ensuring a happy time for you and your baby!