Commercial Operations Management (COM) unifies marketing and sales within organisations. This is accomplished by integrating Brand Management, Innovation management, Product Management, Marketing Operations Management (MOM), Channel & Sales Management and Customer Interaction Management. Commercial Operations Management is the alignment of people, process and technology to support commercial activities and improve both innovation and marketing effectiveness. Commercial Operations Management means that enterprises entering into a competitive process, whether “in the market” or “for the market”, hold both the product innovation and marketing team accountable for their commercial and financial outcome.

Innovating Commercial Operations™ 6 inspiring examples 1 Are your imAges stored in frAgmented, isolAted Archives? make your digital assets accessible and available again with a central library. 2 cross-mediA publicAtions: complex And lAbour-intensive? publish your entire communications mix in an integrated process from a single point of information. multilingual & multi-brand! 3 cAn fAst to mArket be even fAster? create transparency, track your innovation projects centrally and shorten your time to market. 4 is your orgAnisAtion mAde up of sepArAte mArketing, sAles And product informAtion islAnds? fight the excel terror and centralise your data. 5 do you wAnt more power to control your sAles chAnnel? create involvement within your sales channel and give your channel partners round the clock support in marketing, sales and service. 6 Are you mAximising your sAles potentiAl? improve your results by measuring the performance of your people, products and sales channels.