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Social shopping can be described as a mixture of social networking and online shopping. It is said to provide not only a solution for consumers looking for products to buy, but also one for companies looking for ways to get more potential purchasers to their sites and buying their products. This type of shopping involves consumer environments that work in a similar fashion to MySpace. People visit a site and communicate with others about products they're buying, thinking of buying, or already own. They learn about prices and deals from other consumers while also sharing their own knowledge and experiences with other shoppers.

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Social shopping is the combination of social media and e-commerce. In essence, it is taking all of the key aspects of the social web -- friends, groups, voting, comments, discussions -- and focusing them on the world's favorite activity -- shopping -- to create social shopping.
What Are the Benefits of Social Shopping?

Social shopping beats old-fashioned web shopping because it brings all types of products into one place. No more skipping around from site to site searching for that hard-to-find item.

Social shopping also has advantages even over going to an actual store to shop. With social shopping, you are one click away from comparing prices, and you can easily find out what other people are saying about that Fossil watch or that Alexis Bittar necklace.

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Hi

Social Shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts use technology to mimic the social interactions found in physical malls and stores.
Social shopping spans a wide range of definitions but can largely be divided into three categories: Group shopping sites, Shopping communities, Recommendation engines.
Social shopping sites may generate revenue not only from advertising and click throughs, but also by sharing information about their users with retailers. Some sites concentrate on the user interactions that pass on information and recommendations that are hard to acquire from sales personnel.
Social shopping sites motivate their users to participate in various ways. Many sites offer nothing of specific value in return, relying on the user's intrinsic sense of social reward to share information with the community. Other sites offer tangible rewards for sharing information. For example, the Canadian based Wishabi offers cash rewards for price submission[3] and other sites offer incentives in the form of reputations points that can be redeemed for gifts.

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