Hello
Marketing myopia is an advertising strategy that does not focus on the needs and wants of consumers, but the desires of a company to sell specific goods or services in the economic market. Classic economic theory attempts to explain that consumers will tell companies the type of goods and services desired through the economic behavior demonstrated by individual consumers. Companies can benefit from this behavior by actively researching how consumers are spending their money and what goods are services are currently popular in the economic market. Marketing myopia can distort the company’s view when managers focus more on what the company can produce rather then what consumers are willing to buy.

Thanks