Buying fine jewelry is an investment as well as a fashion statement. You want to choose something that you love, but also know that what you choose is worth the price. When shopping for fine jewelry, there are some things to avoid in order to protect your investment.

Know Your Gold

When you are comparing gold jewelry, look for the karat amount. The 18 karat gold is more expensive than 14 karat gold due to the amount of gold. A label that says "10 karat" or less cannot be advertised and sold as a gold product in the United States.

Gold plated is a thin overlay of gold on another metal. This makes it cheaper than real gold, but it does not count as fine jewelry. Any store that pitches gold plated jewelry as fine jewelry, is not giving you accurate information. Avoid it.

Do Not Get Confused

Beware of unusual descriptions or measures for jewelry. Diamonds are measured in Carats and gold in Karats, not any other name. Do not confuse them and avoid jewelers who do.

Avoid Fake Diamonds

Most consumers know that Cubic Zirconium (CZ) is an artificial diamond, so some dealers change the description to "Created diamonds" or "Designer diamonds" to give them more appeal. A created stone can certainly be beautiful, and definitely less expensive than the genuine article, but it is NOT the genuine article. It has lower status than the real stone. Know what you are buying and do not be tricked into thinking you are buying a genuine diamond when it is really CZ.

Keep it Real

Platinum is a precious metal. It is expensive. It is also popular, so it is becoming copied and misrepresented. For example, a ring in a "platinum-type" finish is not platinum. It might be platinum overlay or platinum plated but these are not worth nearly the same price as a platinum ring. Cheap and platinum are not words that go together.

Get the Color Right

White diamonds are graded into different shades of white ranging from white to yellow. G, H and I graded white diamonds are very good value because to the untrained eye they are virtually indistinguishable from the expensive D, E and F grades. Color is important. Even with a colored stone, like sapphire or ruby, the color needs to be pure and distinguished for a quality stone.

Avoid Poor Quality Pieces

Check the strength of the stone mounts on a ring or bracelet to see if they wiggle or if they are secure. Also check the clasps on necklaces and bracelets. Open and close them several times to make sure that the clasps hold tightly.

Look critically to see if quality was sacrificed to cut price. A 14 karat gold bracelet may be set with low quality small diamonds. Check. Do not assume that if one element of a jewelry design is good quality then all elements will be equal in nature.

The Setting
While there are a number of different ways in which the smaller diamonds may be paved on such a ring, it might pay to understand whether or not the setting is the best for you, in terms of maintenance and longevity. More than often people may want to go for a paved diamond ring as an engagement ring. If the setting is not firm enough, the diamonds see a chance of falling off.
You must remember that these rings are made using a number of smaller diamonds, and not a bigger one all to itself. Just like it adds to the appearance and lowers the price, a weaker setting may not be a good idea to go for in case you are after something that you plan to wear regularly. The diamonds may fall off with rough use if the setting is poor.
So make sure the metal of the band is ideal to hold the diamonds firmly in their places. At the same time, ensure that the setting that you are looking at will let the diamonds stay well attached, and pose no problems for cleaning and regular rough use.

Women like jewelries, but sometimes you have no idea that what you choose whether is worth the price, here are some tips for you to buy fine jewelry.

1.Avoid buying gold plated jewelry, it’s cheaper than the real gold jewelry, but a few stores sell it as fine jewelry.

2.Avoid fake diamonds.Cubic Zirconium (CZ) is an artificial diamond, but some dealers change the description to “Created diamonds” or “Designer diamonds” to make consumers be confused. So make sure that you are buying a real diamond.

3.Avoid poor quality pieces. Only every element of the jewelry is good quality that will be a good jewelry which is worth the price.