1. Service provided by independent businesses who send representatives to stores to comparison shop for specific products. A shopping service is hired by contract and will compare competitive prices or prices for the same item in competitive stores, depending on the requests and needs of the client.

2. Service offered to cable television subscribers where consumers can buy products (usually at discounts) that are displayed on a special shopping service channel.

3. Service offered to subscribers of personal information services for home computer use. For example: CompuServe Consumer Information Service provides on-line information to subscribers. Among the many services offered by this company is one called Products, Guides, Etc. From which consumers may shop and select purchases right from their own computer terminals.

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