1.Think ahead. Establish policies before you need them. Doing so helps avert crises and awkward situations, and helps solve problems before they arise.
2.Determine what policies you need. Some you’ll want early in your business include a mission statement, as well as compensation, performance evaluation and employee policies.
3.Get input from key employees, as well as from members of your adviory board, your board of directors, and/or your professional advisors and consultants.
4.Communicate policies to everyone in your business.
5.Review policies on a regular basis—once a year, for example—and revise them as necessary.

I think your post to be suitable for everyone who is interested in valuable resources. Keep up the good work, thanks for the great sharing.

Hello

The ethics of marketing can be difficult for businesses that want to gain an edge on the competition. Creative endeavors like print ads, online banners and videos may contain another company's intellectual property or use false language without proper research. Your company needs a marketing ethics policy to avoid these issues and keep loyal customers in the fold.

1. Submit every piece of marketing copy for an extensive editing process to avoid breaking your ethics policy. You should utilize a random reading system where the copy is reviewed by secretaries, accountants and non-creative staff for different perspectives.

2. Insert an extensive section on stereotyping and exclusivity in your policy on business marketing ethics. Marketing campaigns that act outside of industry ethics include those containing language that excludes certain groups from a product available to the general public.

3. Detail prohibitions of marketing material that targets vulnerable populations in your ethics policy. Your business cannot use imagery and language that aggressively target children and the elderly.

4. Attach legal requirements for disclaimers to your business ethics policy as you develop marketing campaigns. Health products and products tested on closed tracks need to be advertised with accurate statements about the intended use of these products.

5. Determine your company's policy toward attack advertisements and confrontational marketing as you develop marketing ethics. Your boundaries in comparing your products to a competitor's products should stop at copying iconography and lampooning popular ads.