How to Build customer relationships

Most importantly, you must teach your employees the practical details of customer relationship management. Developing interpersonal skills of your employees is as important to your business as other job related skills.

Go out of your way to meet customer needs. One interior designer got draperies made for a client in a hurry so they would be ready for an at-home wedding.

Identify the customers that are likely to be most loyal to your company. Then draw up a plan for building customer loyalty, like special schemers, offers, incentives etc.

Don’t lose the human touch. If most of your business is done via technology, you have to try even harder to make customers feel valued.