- Add video to your website homepage - This is obviously the first thing you should do with a video that is designed to generate interest about your business. Many website visitors are looking for, and expecting, a video on your website. And those who are not looking for a video are going to watch it anyway out of curiosity. No one can resist a 'play' button. Place your video prominently on the home page, preferably at the very top, for best results.

- Answer Frequently Asked Questions - You know your customers better than anyone else, and you probably get the same questions over and over again. Those questions that you and your staff laugh about because you get them so much...answer those questions in a short video before your visitor can even ask. Now you've taken all the guess work out of their visit to your site, and they're ready to buy.

- Don’t waste time perfecting things that don’t have to be perfect. ‘Excellence’ means doing the best that you can in the time available. We can all excel without being perfect. After you finish something, check it through once then move on to the next task.

- Plan some time each and every week to be invested in marketing your business. You must reach out to customers old and new; and you must invite them to do business with you. This is working on the business, and it is at least as important as anything you do while working in the business.