No-one really enjoys being put on hold, but it’s a much better experience all round if your customers can be entertained or informed while they wait on the line. After all, you already have the attention of someone who is listening and interested in what you have to say. Audio marketing is a great way to define your brand, and to demonstrate your personality to your callers.

Whether your enticing existing customers with fresh promotions or tempting future ones with your latest special offers, the time waiting to be put through must not be wasted.

The language, music and voices you use reflect your company’s image and values, so you need to make your audio marketing distinctive, and to make it work hard for you. Otherwise, your on-hold information and music on your business lines could make you sound just like any other company.

Audio marketing can also help to set your website apart, and strengthen the identity of your brand. Background music, for example, attracts visitors and gives a personal touch. But it’s surprising how few organisations really make the most of this kind of audio marketing.

Of course, you have to know your brand and your customers extremely well, and pick the type of background music which is exactly right for you. Equally, if you are using spoken audio, consider using a professional voice-over artist as part of your audio marketing strategy. You may be surprised at just how hard it can be to get a voiced recording right, especially if you only have limited studio time and so on.

At 5G Communications, our audio marketing systems are a cost-effective way of ensuring your telephone systems reach their full sales potential. Log on to our website and find out more about what we can do for your business.

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We all know the power of audio and video for marketing messages on radio and TV, right? Then why do we forget about it when it comes to our websites, blogs, and other online marketing messages?

Because the Internet is essentially the radio and TV of today, that puts the power of audio and video marketing in your hands. When you underscore your online marketing messages with audio, you are skyrocketing the power of your message.

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