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 How to brand your business online 
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Joined: Tue Aug 10, 2010 1:43 pm
Posts: 37
Post How to brand your business online
1. Protect Your Name. As an entrepreneur, your name is vital to your brand & the identity of your business. Be sure to secure a domain name in your name. For example, www.myname with .com, .net and/or .biz. It's usually a good idea to register multiple domains in case someone types the wrong extension, that way you can be found. Network Solutions and GoDaddy are two choices to register a domain name.

2. Create a Founder Profile Page. Brand yourself on your Web site. Create a profile about you to build trust with potential clients. Make it easy for visitors to find info about you. Clients and prospects want to know who you are in terms of industry, experience and personality. Personalize your Web site and share info to build a relationship with visitors to your site.

3. Prepare for the Future. Millions of people use mobile devices to connect to their business, when they are out of the office. Make sure your Web site is accessible to these devices and will load quickly and easily. Even if your site is not yet formatted for .mobi, get the name. By registering a domain with a .mobi extension you secure the name for your company.

4. Protect Yourself from Spam. Search bots troll the Web looking for email addresses. This can lead to spam emails to your inbox. Protect your business email box. Use email addresses on your Web site like: contactus@domainname.com, media@mybusiness.com or moreinfo@mybusiness.com.

5. Considering joining LinkedIn or ZoomInfo. These popular, social networking sites give you a free way to post a biographical profile. Be aware: everything you post is public information. You give up some privacy when you post info. The sites can provide connections between people with similar interests. The sites add to search engine results for your name & your company name.


Wed Aug 11, 2010 12:43 pm
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Joined: Wed Aug 11, 2010 7:43 pm
Posts: 15
Location: uk
Post Re: How to brand your business online
Hi

Facebook: Create a Facebook fan page for your business and update it every single day. If you don't have many fans yet that is ok. Your fans will build over time as you build your brand online. Make sure to always fill in all fields in the profile when you start building it. This will help from a user stand point for any potential fans that might not really know who you are.

Twitter: If you haven't launched a Twitter account yet you should do so. Chances are your audience is on Twitter conversing every single day and this is a great place to proactively brand your business. To Save time connect your Twitter profile with your Facebook fan page and your message will carry across both platforms with one swipe.

YouTube: Launch a YouTube profile and make a company video for your business. Find some of your competitors on YouTube and try connecting with their channel subscribers and eventually they will start to notice you. YouTube is a great way to brand your business online especially if you take the time to make a really appealing company video.

Thanks


Wed Aug 11, 2010 9:32 pm
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Joined: Thu Aug 12, 2010 7:51 am
Posts: 22
Post Re: How to brand your business online
It has often been said we are now in the “Attention Age” and it seems you have less time than ever before to make an impression on a prospective customer. With that in mind, David Walker runs through 10 tips anyone can start doing right now to start building a strong, credible and memorable brand for both yourself and your online business.

1. Have a Memorable Name
If you’re not in business under your own name, select a catchy memorable name. The name doesn’t necessarily have to mean anything it just needs to be memorable: “Google”, “Twitter”, “Bing”, anyone?

2. Have a Memorable Logo
Get a professional graphic designer to design you a logo that everyone will be able to recognise. Think of any good brand and the chances are that you can visualise their logo – McDonalds, Coca Cola, Levis etc.

3. Have a Memorable Catchphrase
‘Just do it’ is the catchphrase of Nike. You already knew that didn’t you? Hence why a memorable catchphrase will help your business remain in the back of peoples minds.

4. Use Your Name, Branding and Imagery Across All Social Platforms
If you’re marketing yourself properly, then you’re going to have profiles for your business on all of the top social websites to help you make money online. You should have profiles on social networking sites to give potential customers the best chance of finding you. Keep your profiles consistent with your company blog or website and use the same colours and branding across them all – consistency is the key.

5. And e-mail Signatures, Forum Signatures and Forum / Profile Avatars
Branding doesn’t begin and end with your social media profiles. Use the same images, colours and messages in all of your forum and blog comment avatars and any e-mail messages you send out.

6. Interview Industry Experts
Interview experts in your industry for instant credibility by association and increased brand awareness. If people see experts are willing to work with your business that puts you, in a strange way, on a similar level to those experts and potential customers will stand up and take notice.

7. Write Press Releases About Your Achievements
Write press releases about the things that your business are doing. These press releases will be picked up by online news channels and help to raise your brand awareness. Press releases also provide your blog with high quality, authority backlinks which will in turn improve your overall position within the search engines.

8. Write Free Reports & Ebooks
Write free reports and e books using your business branding. As long as you provide genuine value in the reports that quality will be associated with your business. Another tip to get your free report to a wider audience is to use JV Giveaways. There are several new events each month you can participate in and of course, use the same personal image as in your other online profiles. Remember, you need to be everywhere your potential customers are!

9. Guest Blog on Popular Blogs
If there are popular blogs in your niche that have lots of traffic then you should consider contacting the website owner to see if there are any guest blogging opportunities. This will give you an opportunity to present yourself and your business to a whole new audience who may not yet have heard of you and is one way a new blog can attract a lot of visitors in a short space of time.

10. Answer Questions on Yahoo Answers
Questions and answers sites such as Yahoo Answers are very common online. If you answer questions in your area you can establish yourself as an expert and in turn make your brand become more well known.


Thu Aug 12, 2010 10:21 am
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