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10 Tips for Online Business Success
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royle2
Joined: Fri Jul 30, 2010 5:08 pm Posts: 32 Location: uk
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10 Tips for Online Business Success
Hi
# Target the Un-Targeted: Know your customers thoroughly and target those needs that are unseen by your competitors.
eBay is a bright example. eBay was quick to recognize peoples' desire to earn economic profits by trading second-hand products. eBay realized the need for a platform where such buyers and sellers could meet and trade. ECommerce technologies helped eBay to create the required platform required and the rest is history.
When you are new to online business- Start Small but Start Right.
# Strong Business Planning: Have complete knowledge of your revenue source, break-even duration and other important strategic details from the beginning, and decide on the milestones that are to be achieved. You should know the right moment to expand your business and plan for future sources of revenue.
The Internet business has a cruel history of bringing about disastrous changes at phenomenal speed. Be prepared to face such upheavals and have plans in place to manage such turbulent times.
# Business Friendly ECommerce Software: Always choose software that is easy to manage and allows you to focus on your core business activities.
Choose an ECommerce solution that fits your business requirements. Analyze ECommerce software in terms of its scalability, security and the amount of customization allowed.
Invest in a solution that not only meets your present requirements, but also is capable of accommodating your future business needs.
# Create a Web Store with a Difference: Visual memory is more enduring than textual memory. Correct branding is important for the success of your online business. Increase your brand recall by creating an estore that is in tune with the likes and dislikes of your targeted customers.
Learn more about your customers and create unique branding by using distinct color combinations, site layout and innovative logo. Attractive display of your domain name can also play an important role in branding your online store.
Be different (but not vague) in order to create a positive appeal in the minds of your customers for achieving esuccess.
# Make your “Hot Sellers” most Visible: Attract a customer and advertise your USP first.
Create your estore in such a manner that when a visitor leaves your online store, s/he is aware of your specialty even if they do not intend on purchasing those products.
To clarify: Let us assume you are an online flower vendor specializing in selling fresh red roses. Create your online storefront in a way that when a visitor leaves your storefront, s/he is aware about your specialty even though he may not have seen the Red Roses section. So the next time the visitor intends to buy red roses, they will be very likely to recall your storefront.
Highlight your best product/service first in your estore.
# Do not let your Customers forget you: Customer Relationship Management is of prime importance, especially when you are small and struggling to build a persistent customer base. Develop innovative ways to inform past customers about new products and the latest updates to the web store. Your chosen ECommerce solution should have provisions for incorporating various CRM campaigns. Adopt Innovative communication for communicating with your customers.
# Increase your Web Presence: Make your presence felt by carrying out intelligent marketing over the Internet. Perform search engine optimization (SEO) for your site, since the majority of buyers visit websites after spotting them come in the first three or four pages of search engine results. You can either hire professional services or carry out Internet marketing by yourself.
# Build Robust Backend Operations: Backend operations are the backbone of your online storefront. Spend time in analyzing the backend operations provided by the ECommerce software. Features such as Inventory management processing, credit card processing, reporting systems etc. will shape your first impression.
All your backend operations are expected to be accurate, scalable and provide real time data. Your choice of ECommerce solution would largely determine the strength of your backend operations.
A potential threat to your ECommerce operations is systems failure owning to faulty backend operations. Ensure the existence of a strong backend platform before opening for business.
# Learn Faster and Better: To err is human, but failing to cover yourself and allowing your competitors to exploit your loopholes, is suicidal and is a major threat to E-Success.
Always have an unbiased assessment of your online business and be prepared to spot your mistakes. Learn the art of covering your mistakes and rectify them before your competitors come to know about them.
Business is all about speed. Speed is essential in identifying and rectifying mistakes. You need to learn about your loopholes and mistakes faster than your competitors and rectify them effectively.
# Surprise your Customers: Surprise your customers with frequent changes in your business offerings. Add incentives by providing surprise offers, price discounts etc.
Your estore can also help to add life to your business enterprise. Perform regular enhancements to look and feel, the display of products etc of your online storefront. Make changes that do not detract from the brand image in the minds of your customers. Make sure, as well, that the changes are not unattractive or are too frequent.
Thanks
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Fri Jul 30, 2010 5:21 pm |
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kally00
Joined: Tue Aug 03, 2010 11:59 am Posts: 35 Location: uk
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Re: 10 Tips for Online Business Success
We think the following 10 tips can substantially increase your chances of online business success:
1. Target the Un-Targeted: Know your customers thoroughly and target those needs that are unseen by your competitors.
eBay is a bright example. eBay was quick to recognize peoples' desire to earn economic profits by trading second-hand products. eBay realized the need for a platform where such buyers and sellers could meet and trade. ECommerce technologies helped eBay to create the required platform required and the rest is history.
When you are new to online business- Start Small but Start Right.
2. Strong Business Planning: Have complete knowledge of your revenue source, break-even duration and other important strategic details from the beginning, and decide on the milestones that are to be achieved. You should know the right moment to expand your business and plan for future sources of revenue.
The Internet business has a cruel history of bringing about disastrous changes at phenomenal speed. Be prepared to face such upheavals and have plans in place to manage such turbulent times.
3. Business Friendly ECommerce Software: Always choose software that is easy to manage and allows you to focus on your core business activities.
Choose an ECommerce solution that fits your business requirements. Analyze ECommerce software in terms of its scalability, security and the amount of customization allowed.
Invest in a solution that not only meets your present requirements, but also is capable of accommodating your future business needs.
4. Create a Web Store with a Difference: Visual memory is more enduring than textual memory. Correct branding is important for the success of your online business. Increase your brand recall by creating an estore that is in tune with the likes and dislikes of your targeted customers.
Learn more about your customers and create unique branding by using distinct color combinations, site layout and innovative logo. Attractive display of your domain name can also play an important role in branding your online store.
Be different (but not vague) in order to create a positive appeal in the minds of your customers for achieving esuccess. 5. Make your “Hot Sellers” most Visible 6. Do not let your Customers forget you 7. Increase your Web Presence 8. Build Robust Backend Operations 9. Learn Faster and Better 10. Surprise your Customers
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Tue Aug 03, 2010 6:32 pm |
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adam10
Joined: Wed Aug 04, 2010 7:14 pm Posts: 13 Location: uk
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Re: 10 Tips for Online Business Success
Hi
Thanks for sharing this nice information. I appreciate your post. Please keep sharing more and more information . You really doing great job....
Thanks
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Wed Aug 04, 2010 7:36 pm |
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haynes
Joined: Wed Aug 04, 2010 9:07 pm Posts: 20
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Re: 10 Tips for Online Business Success
Hi
1. Target markets where people are currently spending money. If you are unsure about how you want to start an online business stick to what currently is working for accomplished business owners. This means promoting products in niches where people spend money all of the time. Examples of those are dieting and weight loss, sports such as golf, the work at home market, pets, hobbies such as crafts, and many more. 2. If you do not have a product of your own to sell consider joining an affiliate program. Affiliate marketing pays you to sell other people’s products. There are infinite supplies of affiliate product you can sell, but one key is to purchase the product and learn everything about it before you start marketing it. 3. Market your products online by providing applied information in the form of review pages or pre sell web pages. This is a crucial point as people go online looking for information before they expect to purchase a product. 4. On your review page or pre sell webpage, admit an enroll form where a person can give you their name and email address in replace for receiving something of value. For instance you might offer a free report if a person will give you their name and email address. Your target here is to begin building a top 10 list of subscribers that you can follow up with in the future to make sales. 5. Learn one form of marketing your business inside and out before taking on another one. Many online businesses flop as they never get allusion traffic on a systematic basis to their website.
Thanks
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Wed Aug 04, 2010 9:18 pm |
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zigma
Joined: Fri Aug 13, 2010 7:41 am Posts: 24
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Re: 10 Tips for Online Business Success
1. Stay positive: Use your free time to think about what you really want to do. This is a real opportunity to re-engineer your future and consider starting up your own business.
2. Don’t let lack of capital stop you: If you want to go it alone, don’t be put off thinking you need lots of cash to set up. There are ways you can get started online with little or no outlay.
3. Identify something you are passionate about – you could make a living from it: If there’s something you love, whether it’s sport, food and wine or shoes, chances are you’ll stick with it to make it a success.
4. Research, research, research: Once you’ve identified your passion, you’ll need to spend some time looking into whether it is a viable online business option. This can be a lengthy process; however, on the Geek versity course, we teach students some clever shortcuts to online research, which will cut the time it takes to get you up and running.
5. Get a domain name and build your website: It doesn’t matter what technology you use, just make sure it looks clean and provides plenty of original content. Set aside time every week to put new content on the site and other general maintenance.
6. Network online and offline: Building a solid foundation of contacts is essential for any new business. In the online world this extends to social networking sites. Spend time getting familiar with these facilities and keep your accounts up to date. Make sure they’re all linked to your company website.
7. Generate traffic to your site: This is closely linked with the previous point. For success you need to direct as many people as you can to your site. Learn everything you can about search engine marketing and promote your site as much as you possibly can.
8. Join an affiliate network: Often overlooked by advertisers in favour of search engines, email and website syndication, affiliate networks turn visitors to your website into payment. You can earn commission for products that companies advertise on your site.
9. Attend a Geek university course near you and you could be up-and-running with your own business after one weekend.
10. Get an accountant: You could start making money right away, and once things take off, get a professional to make sure you’ve got your financial housekeeping in order: taxes, superannuation etc.
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Fri Aug 13, 2010 1:29 pm |
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