1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.

2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.

3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.

4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.

5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.

6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.

7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.

8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.

9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.

10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.

If you're the owner of a small business you have to work harder, sell better, think smarter and move faster than your competitors.
1. Smile
I easily see hundreds of business professionals every month. Sometimes I see them selling something, sometimes I see them being sold to. One thing that is often missing is a good smile.
2. Be honest
Honesty is something that we learn from our mothers and fathers as soon as we can gurgle a few words. However, as business professionals, some of you lie to your clients, lie to your employees, lie to your customers. It's not necessary. Being honest about mistakes made or envisioned problems is the best way to build trust and confidence in those we work with.
3. It's YOU. Not Your Business
Sometimes we forget that as small businesses, we don't often have a 20 year track record of success behind our logo, nor do we have the look or feel of a BIG business that we can hang our hats (or purse or shawl) on. The most important asset we have is ourselves. Whether you are selling a copier, steak or marketing services, businesses will (for the most part) be influenced to buy from us based on our personality and "vibes" they feel about us.

Choosing a business name is one of the most important things you'll do during the process of starting a business.
RULE FOR BUSINESS SUCESS:-
1 Have a clear-cut strategy
2 Test your advertising
3 Follow a plan and a budget
4 Guard your cash like King Midas
5 Watch your profit margins
6 Treat your people right