Tips for Launching your Business Blog

Business blogging is becoming a mainstream marketing tool. That does not mean, however, that blogging comes easily or naturally for many companies, their owners and employees. Blogging, like any form of content, is a commitment of time and resources - namely, you have to know how to write and you have to maintain your blogs with fresh, original and insightful new material on a regular basis.

This should not scare you away. It should, though, inspire you to learn the basics of business blogging before you turn your baby loose on the world. Planning out your blogging strategy first is a wise move, because it gives your blog a greater chance of success. Here are 6 tips for launching your business blog:

1. Identify your readers.
2. Create social media accounts.
3. Establish your social media presence.
4. Determine where to place your blog.
5. Use the right keywords.
6. Choose a blogging platform.

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Market Comparables:With the advent of the Internet, business owners now have the ability in most cases to view dozens (sometimes more) of real time listings of businesses very similar to their own on large online "business for sale" directories. Although it's been my observation that many of these small businesses listed for sale tend to be overpriced, these directories such as bizbuysell.com still can provide a very useful source of free raw data, including rough comparables of both "for sale" and "sold" business listings.

Liquidation Value: This is a relatively simple and fast way to value a small business by determining what the sale or liquidation of all the businesses' hard assets (equipment, inventory, receivables) would generate in total proceeds on the open market after paying off any liabilities or debt associated with the business. Although a business liquidation valuation is a relatively straight for ward process, it does have significant draw backs as a valuation method because it does not take in to account the value of important factors such as goodwill, established customer/client base, future growth potential, and more.