There are certain ways to increase your business profitability, even in the nowadays world, where many businesses just struggle to keep themselves out of bankruptcy. Instead of just fighting to survive, why not boost your business? Here are 10 steps to make it happen.

1. Focus On Marketing
There is no business without a marketing plan. Think about it, without advertisement, where would your business be? Just build up a thorough plan, that includes promotions, advertising, as well as making other new partners, and keep to it. The result will pay off your effort.

2. Be Hands On When Asking For A Sale
Being polite and mannered does not mean that you should not ask people for their business. Actually, this is all that is about. Don't do it in a way that will make you uncomfortable, but present your future partner the benefits they will get from buying from you. Be prepared for rejections, but don't focus only on them. Explain your business and stand up for it.

3. Add Value By Asking For Help
The ways business is done today may take us to places we have never been before. In such situations, one may feel insecure and, for real reasons, unprepared to face the new challenges. There is one way to do it properly, however: just go ahead and ask for professional help to get you through the issue, without you ending up hurting your business.

4. Keep Up With Old Friends
Don't ever forget about your old clients, which, in a way, are like old friends. It may sound easy to make new ones, but the old ones are your strong base. Reward them with loyalty plans and special offers, and show them that you need their business every once in awhile.

5. The Knowledge Of Cutting Costs
Not everything you spend on your business is of the utmost importance. It is much more important to see where costs can be adjusted. Don't hesitate to do that, it will save you money!

Hi

1. Marketing Inconsistently

Once you have committed to owning and running a business you must be equally committed to marketing and selling the products and services of that business. It is difficult, if not impossible, to stay and remain profitable without a commitment to ongoing concerted marketing.

To get more out of your marketing, create a simple marketing plan that includes marketing activity every day, every week and every month. Marketing plans combine formal activities (such as advertising, promotions and writing) with informal activities (such as making new contacts) . Don't underestimate the power of talking to people about what you do. Use every opportunity, every time.

2. Fear of Asking for the Sale

Isn't it true that we think asking directly for someone's business means coming across as pushy or obnoxious. But if we have this attitude, we are letting profit-producing opportunities pass us by. Worrying more about what someone thinks of you than bringing more money into the business is an all too common mistake. If you find it difficult to "ask for the sale", you can be sure that you're not bringing in as much money as you could be.

The most effective way to address this issue it to practice asking for the sale in language that you are comfortable with (not too wishy-washy please). Write down what you want to say first, then practice it over and over. There is also plenty of stuff out there on handling objections. Prepare your responses to the most common objections so you are well armed before you speak with your prospective customers.

3. Getting help

Most business owners possess strengths in one or two specific areas, but whether by necessity or design, they often end up working in areas they aren't strong in. This builds inefficiencies and potential for mistakes into the business. To compound the problem, we don't ask for help straight away, but struggle on doing the stuff we are not suited to (saves money right?) But each day that goes by with your business running at less than maximum efficiency, means dollars lost from your pocket.

Work out where you add the most and least value in your business. Pay someone to help you out with these low value add activities. Your time is best spent where you add the most value. If you can do more of this kind of activity, your business will benefit.

4. Use your Existing Customer Base

All the research tells us that it is easier and cheaper to keep working with customers you already have, than to get new customers into your business. If you are not following up with past customers on a regular basis you are reducing your profitability potential.

Develop strategies to keep your customers with you, such as loyalty plans, regular communications and special offers. Implement a regular process for following up your customers after they buy from you.


Thanks