Hi

1) Get your business card into as many hands as possible. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.

2) Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have newsgroups where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.

3) Attend meetings of professional groups, computer user groups and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Every time you start to say "My name is," reach in your pocket for a business card. By the time you get to "I run a..." (type of business), your business card should be deposited in the hand of the person with whom you are speaking. Don't forget to ask what the people you speak with do, and to really listen to them. They'll be flattered by your interest, and better remember you because of it.

4) Become actively involved in 3 or 4 of these groups. That will give you more opportunity to meet possible prospects. But remember: opportunists are quickly spotted for what they are, and get little business
. While you won't want to become involved in activities that require a lot of your time in very many organizations, you can -- and should -- make real contributions to all of them by offering useful ideas and help with small parts of one-time projects;

5) Look for something unusual about what you do, and publicize it. Send out press releases to local newspapers, radio stations, cable TV stations, or magazines whose audiences are likely to be interested in buying what you sell. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of "art" (drawings or photos) to fill space and break up the gray look of a page of text.

Thanks

Growing companies trying to figure out how to make a splash in the marketplace sometimes pay consultants thousands of dollars for advice on the subject. And they get suggestions that will cost them even more. But if you're clever and ambitious, there are plenty of ways to get noticed without spending a bundle. If you haven't tried these seven "guerrilla marketing" ideas, you're not really trying:

1. Press Releases. Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations. If only one media outlet airs the story, you'll have free access to thousands of people. Design the headline to grab readers' attention in as few words as possible. Use active verbs. Get to the point quickly, with a lead sentence that will draw the reader into a convincing piece.

2. Trade Shows. Renting space at a trade show can be expensive, but the best shows are a great way to build your business. Have plenty of promotional materials ready to hand out to interested people. When the show's over, follow up. Call your leads in order of importance, but get in touch with all of them within seven days. Above all, keep every promise made at the booth.

3. The Internet. Establishing a home page for your business is relatively inexpensive and can reach many people. Use newsgroups that focus on areas similar to your line of business to draw attention to the site. Always include a phone number or email address so that interested visitors can contact you. If you are a retailer, consider putting photographs of your products online, even if you're not ready to let people to order your wares over the Internet. Advertising on Google and other search engines can be an easy and surprisingly inexpensive way to drive a lot of potential buyers to your e-commerce Web site.

4. Direct Mail. Direct mail results depend largely upon how much you're willing to spend on finding your target market and delivering quality materials to them. The per-customer cost is much higher than you'll pay for print ads, but if you create a finely tuned list of recipients, you will reach more highly qualified prospects. Few small firms are qualified to do their own direct mailings, so find a reliable specialist to do the work for you. Interview at least three or four mailing list vendors before you commit your money to a direct mail campaign.

5. Yellow Pages. Most ads get turned into fish wrap within days, but consumers hang onto the yellow pages all year. Remember to cross-reference your listing. If you do yard work, for instance, list your business under landscaping, maintenance, and home improvements. You want your ad to stand out, so consider springing for a larger ad or perhaps even hiring someone to design it.

6. Public Service. This is a great chance to do well by doing good. Sponsor the Special Olympics or participate in the annual Rotary Club Christmas Tree sale in your area. Donate your product to local charities or speak to students at area schools about your business. All of these are terrific ways to position your company in a positive light in your community.

7. Games and Premiums. Periodic prize drawings can help create interest in a retail store or other business. Promotional materials like T-shirts, coffee mugs, or pens emblazoned with your logo also help spread the word.