Hi

o increase sales - this is the first thing that people consider
when dealing w e-commerce
o decreasing costs
o provide price quotes
o increase profits
o understanding that profits is not the same as sales
o Expands the size of the market from regional to national or national to international
o Contract the market
o reach a narrow market
o target market segmentation allows you to focus on a more
select group of customers
o and therefore have a competitive advantages in satisfying them