Re: Managed Pay Per Click Marketing
This page summarises some of the issues to consider when either managing a pay per click (PPC) campaign yourself or getting a pay per click (PPC) campaign managed by an Internet Marketing company.
Principles of pay per click (PPC) management .
The most successful internet advertising is pay per click advertising. You pay a fixed amount every time someone clicks through to your website based upon keywords they have selected.
* Pay per click keyword selection
* Pay per click maximum cost per click (CPC)
* Pay per click advertising copy
* Pay per click tracking
Keyword selection
Actual keywords chosen
Keyword matching options
Unwanted keywords
Pay per click (PPC) Advertising Copy