There are no hard and fast rules, but there are a few things that should be observed. This article will take you through 5 tips that should hold you in good stead when choosing an SEO company.

1. Don't be persuaded by outlandish claims. When an SEO company claims it can "get you to the top of Google in a week or less," ask them to explain exactly what they mean in complete detail. Anyone can get a number one position in Google for an obscure keyword with no competition, but it won't help your business in the slightest. The claims an SEO company makes must have highly relevant meaning that can advance your business, otherwise why bother?
2. Don't be afraid to ask an SEO company to provide some evidence that they have had success promoting other businesses. In fact, any good company will be falling over themselves to show you the evidence. If an SEO company seems reluctant to prove that they have already successfully done what they claim they can do for you, be extremely wary.
3. Determine exactly what you will receive for the money you are asked to pay. Make sure that everything is listed in detail, and that you are happy to pay for what they state they will deliver. Shop around. Don't be afraid of trying to get the best deal you can, and if an SEO company fumbles about what you will be getting for your money, go somewhere else. In fact, a good SEO company will usually over deliver. You will often get more than you expected as a measure of goodwill, and of their efficiency.
4. Don't just leave everything up to the SEO company. Keep abreast of what is going on and monitor what is happening. Expect to receive feedback in the form of regular reports. Check for yourself that what is claimed to be happening is actually happening.
5. Only accept an SEO company that offers excellent communications with you. It's OK to use a company that is remote, but only if you have several good and reliable way of contacting them. It's probably best to use an SEO company that you can actually visit in person, but this is not absolutely necessary.

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