PPC gives you traffic but it is considered as paid traffic as it is expensive and temporary.

Hi,
Post Organic traffic is free, but the downside is that it takes time to build traffic this way.

Hello Friends,

Paid traffic: You can opt for PPC (paid per click) program to drive traffic to your site. Let us assume you are promoting an affiliate product. You can choose PPC advertising program. You will have to pay some amount to your host when he clicks your advertisement and visits your site. Your website links will appear in the front pages of Google as sponsored links. So obviously more people will visit your website when you use PPC program. This is called paid traffic. You can also use other programs such as banner advertisements, paid to surf and paid reviews to drive traffic to your site.

Free traffic: You can also get huge free traffic to your site if your site is visible in the front pages of Google for various important keyword search phrases. However, it is not easy to get your site to the first three pages of Google for important search terms. That is why we need to use Search Engine Optimization techniques to get your site in the front pages of Google and other major search engines such as MSN, Yahoo, and AOL. Your SEO will include strategies such as using right keywords, getting good back links to your website and submitting your webpages to social book marking sites. You can’t achieve this overnight. It may take a few weeks if not months and will depend on various factors such as the SEO techniques you use, your niche and the competition of your niche. Once your webpages start appearing in the front pages, you will get huge natural traffic from Google. This is called free organic traffic. If you can’t learn SEO techniques you can hire SEO experts and get positive results.

Thanks

paid traffic is an easy and systematic way to get viewers to your web pages by paying for this job to get done by the proffessional seo companies.
organic traffic is getting viewers free of cost. well, that might take both time and effort to create your own backlinks, optimsing meta tags, and the rest of the techniques. although it might seem like you are saving money, but the fact is which method out of the two should be preffered depends on the requirements of the web page creater and the scope of the project. if you are working on a very large stage, you should take help of experts which are more aware of the techniques used by the search engines to determine which rank your web page will be shown at which for any reasonable business plans should appear on the first page itself.

If competition for your keywords is relatively small, then go with your SEO strategy to do the heavy lifting. If the competition is raging, pay for traffic via your PPC ads.

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