Increasingly search engines are ignoring the traditional method of reading the META tags for keywords and descriptions, as these are often abused by users. Instead, search engines like Google now read the whole web page and use it to generate matches. It stands to reason that, the more pages and words you have, the more chance you have or being returned as a search result.

Similarly, if you have good content, other websites may link to your content and this will bring in even more visitors to your site. Links to your pages will also boost your ranking on Google, which counts links to your site.

The main reason for having good content remains, though, that it will make your website popular with your visitors and will give it a good chance of surviving and doing well.