Search Engine Optimization is one of the best ways to promote your business online on various search engines.
SEO Marketing or Optimization can help your website to generate more clicks and visitors.
If you want to make your website rank higher on search engines then you must follow these basic guidelines:-
1.Your website should be designed for the human beings and not search engines. The navigation of your website should be clean and easy to navigate. You must use SEO friendly urls if you really want your pages to rank higher on search engines.
2.Your website should have minimal HTML errors
3.You should only put relevant links on your website
4.TITLE of your website is important. Therefore make sure to add proper TITLE for each of your pages. If your web page has content related to software development and your TITLE has text related to Internet Marketing, then it will only confuse search engines. Bing gives preference to text in the title, therefore make sure your title is optimized.
5.You should create your content which is informative and has your targeted keywords embedded in the content itself.
6.Add quality content on regular basis. This will help to gain good back links.
7.Most search engine crawlers see your website the way a text browser sees it, like Lynx . Don't stuff your pages with JavaScript, session IDs, DHTML or Flash features, or search engine spiders will probably have trouble with crawling your website.
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