Creating a website does not happen overnight, this is because of the fact that the development and success of your website depends on how well you have planned it out. The reason why many websites fail to meet their goal and purpose is because of lack of planning and the lack of a proper base website structure. When planning out a website a webmaster must first determine the purpose on why such website is being built if the website is owned by the webmaster determining the purpose may be easy because of the fact that the purpose would emanate intrinsically. A more difficult task is to know the purpose of a website that is going to be owned by a client or by someone else other than the webmaster; proper communication must always be established between client and web developer in order for the latter to deliver what the client need and want.

Another step that could help prepare for the development of the website is by determining whether the website is for personal or business use. This is an important characteristic to determine because of the fact that this might mean the integration of an SEO Campaign into the website. If such is going to be a website that is going to be used for business then definitely an SEO campaign is important, which would prompt the webmaster to develop an SEO-friendly website. This therefore means that when building the website the webmaster must take into consideration the different elements of search engine optimisation such as incorporating content into the website using keywords, using valid HTML tags, lessening the use of uncrawlable codes such as Flash and JavaScript and also making sure that all links, both inbound and outbound, are going to be valid. Thus, preparing for the development of the website is actually step one in website design and development if a well thought out blueprint of a website is done then you are guaranteed to have a great website.